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Track PDF Downloads In Google Tag Manager (GTM)
Setting up a Link Click Trigger to match URLs containing "pdf" is the cleanest way to track PDF Downloads on your website. With the trigger in place, you'll want to fire a "pdf download" event to Google Analytics, GA4, and/or another platform. Step 1: Create The Link...

Add Google Analytics To Divi Theme (no plugin required)
There are too many Google Analytics Plugins for WordPress. If you’re using the Divi Theme, you can install Analytics without a plugin. Add Google Analytics to the Divi Theme by pasting the code in <head> section of the Integration Page (navigate to Divi >...

Start Sharing Google Data Studio Reports
Having a dashboard full of data is great, but being able to share that data with your team makes that data more useful. To share a Google Data Studio Report with someone, simply click the ‘+share’ button in the top right corner of your report and enter their email....

How To Use Data Studio With Google Sheets
No need to mess around with APIs or random connectors, use Google Sheets in your Data Studio reports to help you to start visualizing your data quickly. Google Data Studio offers a free Google Sheets Connector, which creates a live connection between your data and...

7 Ways To Track Link Clicks In Google Tag Manager
Tracking clicks on links with Google Tag Manager helps to better understand how visitors are engaging with your site. A Link Click Trigger in GTM will fire when a link is clicked, and a Google Analytics Event Tag will help you collect that data. By customizing...

What Are Google Analytics Sessions? 2020 Guide
What are Sessions in Google Analytics? A Session in Google Analytics is a visit to your website/app. Sessions in Google Analytics are the total number of visits to your site. A session begins when a visitor lands on your site, includes all engagements and conversions...

How To Log In To Your Google Analytics Account (Illustrated)
Log In To Your Google Analytics AccountLog in to your Google Analytics account by going to http://google.com/analytics/ and clicking “Sign In To Analytics” in the top right corner. If you’re logged in, you will be automatically taken to your Analytics Account,...

Remove Internal Traffic With IP Filters In Google Analytics 2020
Filtering the internal website visits from you and your team from Google Analytics will keep your data cleaner, and will prevent your sessions from diluting your conversion/engagement metrics. This will provide a more accurate representation of your website’s actual...

How to Add Users to Your Google Analytics Account
Managing your Google Analytics account can be insightful, but having sole access to several reports and little time to manage them can also feel stressful. Luckily, Google allows you to add more users to your account and control who can view, edit, and manage certain...

7 Misunderstood Google Analytics Metrics Affecting Your Analysis
Inside Google Analytics, specific metrics are not as straightforward as they seem. It can relate to how the metric is calculated, an issue in the tracking setup, or how you’re combing the metrics/dimensions in the reports. With a better understanding of each of these...