Analytics For Marketers

What Are Google Analytics Sessions? 2020 Guide
What are Sessions in Google Analytics? A Session in Google Analytics is a visit to your website/app. Sessions in Google Analytics are the total number of visits to your site. A session begins when a visitor lands on your site, includes all engagements and conversions...

How To Log In To Your Google Analytics Account (Illustrated)
Log In To Your Google Analytics AccountLog in to your Google Analytics account by going to http://google.com/analytics/ and clicking “Sign In To Analytics” in the top right corner. If you’re logged in, you will be automatically taken to your Analytics Account,...

Remove Internal Traffic With IP Filters In Google Analytics 2020
Filtering the internal website visits from you and your team from Google Analytics will keep your data cleaner, and will prevent your sessions from diluting your conversion/engagement metrics. This will provide a more accurate representation of your website’s actual...

How to Add Users to Your Google Analytics Account
Managing your Google Analytics account can be insightful, but having sole access to several reports and little time to manage them can also feel stressful. Luckily, Google allows you to add more users to your account and control who can view, edit, and manage certain...

7 Misunderstood Google Analytics Metrics Affecting Your Analysis
Inside Google Analytics, specific metrics are not as straightforward as they seem. It can relate to how the metric is calculated, an issue in the tracking setup, or how you’re combing the metrics/dimensions in the reports. With a better understanding of each of these...