Privacy Policy

Analytics Blueprint ("we," "us," or "our") operates the website analyticsblueprint.com. This Privacy Policy explains what information we collect when you visit our site, how we use it, and what choices you have. We keep things straightforward because that's how it should be.

Information We Collect

Analytics Data

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. This is managed through Google Tag Manager (container ID: GTM-NMJPLCMQ). GA4 collects information such as:

• Pages you visit and how long you spend on them
• Your general geographic location (city or region level, not your exact address)
• The device, browser, and operating system you're using
• How you arrived at our site (search engine, direct visit, referral)
• Interactions with site elements like buttons and links

GA4 does not collect your name, email address, or other personally identifying information through its standard tracking. IP addresses are anonymized by default in GA4.

Contact Form Submissions

If you reach out through our contact form, we collect the information you provide: your name, email address, and whatever you include in your message. We use this only to respond to your inquiry and to follow up about potential work together. We won't add you to a marketing list or share your information with third parties.

Cookies

Our site uses cookies for analytics and to remember your cookie consent preferences. For a detailed breakdown of every cookie we use, please see our Cookie Policy.

How We Use Your Information

We use the information we collect for the following purposes:

• To improve the website. Analytics data helps us understand what content is useful, what pages need work, and how people navigate the site.
• To respond to inquiries. When you contact us, we use your information to reply and discuss how we might work together.
• To maintain site functionality. Some cookies are necessary for the site to work properly, including remembering your cookie preferences.

Google Analytics 4 and Tag Manager

We use Google Analytics 4 for website analytics and Google Tag Manager to manage our tracking tags. Google processes this data on our behalf under its own privacy terms. A few things worth noting:

• GA4 uses first-party cookies to distinguish between visitors and sessions.
• We do not enable Google Signals or advertising features.
• We do not share analytics data with other Google products for advertising purposes.
• You can opt out of Google Analytics entirely by installing the Google Analytics Opt-out Browser Add-on.

For more detail on how Google handles data, see Google's Privacy Policy.

Data Sharing

We do not sell your personal information. We do not share it with third parties for marketing purposes. The only third parties that process data on our behalf are Google (for analytics) and our website hosting provider (for serving the site). Both process data only as needed to provide their services.

Data Retention

We retain data for as long as it serves a legitimate purpose:

• Analytics data: GA4 data is retained for 14 months, after which it is automatically deleted from Google's servers.
• Contact form submissions: We keep your messages for as long as needed to respond and for reasonable record-keeping. If you'd like us to delete your information, just ask.
• Cookies: See our Cookie Policy for specific expiration times.

Your Rights

Depending on where you live, you may have certain rights regarding your personal data. These can include:

• The right to know what personal data we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your data
• The right to withdraw consent for analytics cookies at any time (through our cookie consent banner or your browser settings)

If you'd like to exercise any of these rights, contact us at the email address below. We'll respond within a reasonable timeframe.

Children's Privacy

This website is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date at the top of this page. If we make significant changes, we'll make reasonable efforts to notify visitors. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, reach out to us through our contact page.