What I can do for you

I handle your entire Google analytics stack. One point of contact, from setup to insights.

GA4 Setup & Management

Whether you're migrating from an older setup or starting fresh, I configure GA4 to capture the data that actually matters for your business. No default settings left untouched. No events firing that shouldn't be.

This is the core of what I do. I work on property and data stream configuration, custom event tracking, conversion setup and validation, e-commerce measurement, cross-domain tracking, BigQuery exports, user permissions, and data retention and privacy settings. If GA4 touches it, I've probably built it for someone.

Tag Manager Implementation

A well-structured GTM container is the foundation of accurate tracking. I build containers that are organized, documented, and maintainable. When someone else needs to look inside, they'll understand what's there and why.

  • ✓Container architecture and naming conventions
  • ✓Tag deployment and testing
  • ✓Custom triggers and variables
  • ✓Data layer design
  • ✓Server-side tagging
  • ✓Consent mode integration
  • ✓Debugging and QA
  • ✓Container audits and cleanup

Looker Studio Dashboards

Reports nobody reads are a waste of everyone's time. I build dashboards that answer specific business questions, connect the right data sources, and give your team information they can act on.

Custom dashboard design

Built around your KPIs and the questions your team actually asks.

Multi-source data blending

GA4, Google Ads, Search Console, Sheets, BigQuery. All in one view.

Automated reporting

Scheduled email delivery so the numbers come to you.

Executive and team-level views

Different audiences need different detail. I build views for both.

Calculated fields and custom metrics

When the default metrics don't tell the story, I create the ones that do.

Analytics Audits

Not sure if your tracking is accurate? Most setups I audit have gaps, misconfigured events, or data nobody looks at. An audit tells you exactly where you stand and what to fix.

What you get

  1. 1. Full GA4 configuration review
  2. 2. GTM container review
  3. 3. Data accuracy validation against real user behavior
  4. 4. Measurement plan tied to your business goals
  5. 5. Privacy and compliance check
  6. 6. Prioritized fix list, ranked by impact

Two ways to work with me

Project-Based

Defined scope, clear deliverables, fixed timeline. Good for GA4 migrations, new tracking implementations, dashboard builds, or one-time audits.

Ongoing Retainer

Monthly support for monitoring, reporting, and ad-hoc analytics requests. For businesses that need consistent analytics help without a full-time hire.

Ready to get started?

Tell me about your project. I'll get back to you within one business day.

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